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Audio Script
Woman: With falling sales, I really think we need to spend more on advertising.
Man: But more ad time does not necessarily mean more sales. In tough times like these, we need to be very cautious about spending.
Woman: I see your point but we can't increase sales unless we get the word out about our products.
Man: That may be true, but wasting money is just as bad as not earning it.
Quiz Answers
Answer key for Question #44, Question #45, Question #46.
Woman: With falling sales, I really think we need to spend more on advertising.
Man: But more ad time does not necessarily mean more sales. In tough times like these, we need to be very cautious about spending.
Woman: I see your point but we can't increase sales unless we get the word out about our products.
Man: That may be true, but wasting money is just as bad as not earning it.
Words & Phrases
falling sales: decreasing sales = less revenue/money
Most stores have falling sales after the holiday season.
in tough times: in a poor economy, in a bad economy
It is hard to get a job in tough times.
get the word out: to promote or advertise something
Bob: We need to get the word out about the party.
Ann: Yeah, I hope lots of people can come.
Video Lesson